Useful Marketing Terms Explained

If you are trying to market your novel, the whole process can be a minefield. There are so many marketing terms that experienced marketers assume you understand. So I thought I would compile a comprehensive list of the most common terms used. You will soon be marketing your novel like a professional.
Algorithm – This is how social media platforms such as Linkedin, Twitter, and Facebook decide which posts you would prefer to see. The more regularly you use these platforms the more complex the algorithms become. If people interact with you by either commenting or liking your content, they are very likely to see any future posts you place on your Social Media pages.
Black Hat SEO – This is a method you can use that Google does not approve of to increase the chances of your page showing on a Search Engine SERP (Search Engine Results Page)
Bounce Rate – This is a term to let you know the percentage of people who will leave your website or blog after only viewing a single page. The lower the bounce rate percentage, the better.
Conversion – This is when someone takes an action on your social media page, either by signing up to your newsletter or making a purchase.
CTA (Call to Action) - This is what you want your visitor to do. Whether it is them signing up for a piece of information/newsletter or buying your latest book.
CTR (Click Through Rate) - This simply means the amount of visitors to your website that have clicked on a link to gain more information.
Evergreen Content – This is the type of website information that never grows old and can continually bring new visitors to your website or blog months after you have first published it.
Facebook Pixel – This is a term for a code on your website to track the number of sales from a Facebook ad.
Facebook Live – A live video streamed through Facebook, via a webcam or camera phone. A great way to connect with your Facebook audience.
Google Analytics – A great piece of software that tracks the percentage of visitors to your website or blog.
Impressions/Reach - This is the amount of people that will actually see your post. Twitter call it impressions, and Facebook call it reach.
Keyword – A word or small phrase that describes what your blog is about. The keywords will then be used by search engines to work out what searches your blog will appear in, and where they will be ranked. Be careful when using keywords in any blog or article you write. If a search engine feels the flow of the post seems unnatural because of over using the keywords, it could result in a penalty from them.
Landing Page – The page where your visitor first lands when they visit your blog, but could also mean a page where you collect the visitor's email address or other information.
Lead Generation – A way of getting a visitor's attention; this is usually in the form of a call to action to join your mailing list or to purchase your novel.
Meta Data - Information that only you can see and is not visible to any visitor to your website.
Panda – An update to the algorithm used by Google which can filter any poor quality content.
Penguin – Another update to the algorithm that filters out websites they believe are buying links to increase their SERPs.
ROI (Return on Investment) – Self-explanatory, this is the amount of profit you have made compared to your expenditure.
Shares - If someone shares your post on social media platforms, such as Twitter or Facebook, this gives you the highest rating algorithms. So if you are promoting your novel, ask your audience to share the post.
Target Audience – The audience you are aiming your content at. You need to make your target audience as specific as possible. There are also advanced settings on Facebook to target a certain income bracket and even a certain group of people that have already made a similar purchase in the past.
White Hat SEO – Similar to Black Hat SEO, these are tactics used that Google and other search engines approve of.